Meta Tags - The TITLE Tag - what length, include keywords
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The search engine optimization discourse continues discussing meta tags with a look at The TITLE TAGS - how many characters should these tags be, and how to include keywords for a better ranking with search engines.


Search Engine Optimization

The TITLE Tag
- TITLE your title goes between these two tags /TITLE

The Title tag should be between 4 and 60 characters long, or thereabout, and preferably over 30. If the title isn't descriptive enough it may not receive a good ranking from the robots. Be sure to include keywords you want to rank well for in the title, because it is one of the most important ranking components of the page. "Mandy's Playhouse" may be a cool site name, but it's unlikely that anyone is searching the engines for those particular words. It's better to place in the title tag what is available at "Mandy's Playhouse;" for instance: "Games, Music, Chat, and Fun" - do not repeat words here or the engines will penalize your ranking for the repeated words. Then, whatever your title says is what you want it to say at the top of your visible page, preferably in H /H tags. This way the spider can read the title in the meta tag, compare it to the page, see that it adds up, and will rank the page better.

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