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Search Engine Optimization
Imbedded Keywords
Imbedded keywords are keywords that appear in the addresses of your pages, including the URL itself. An example of an imbedded URL is mp3.com. This domain name provides the imbedded keyword "mp3," which mp3.com then ranks higher for. This is why it is vital to properly name your site, your pages, and your page addresses. When a robot follows a link it reads the text of the link on the page it's following, it reads the address of the page it's going to, and reads that page. If everything adds up the robot ranks the page well. Imbedded keywords in the name of your site are not all that is important. The addresses of your pages should reflect the content of those pages. Let us consider a hypothetical web site; we'll call it flowers.at57.com. Automatically the site has a better ranking for the keyword "flowers." Now the links on the page might be "roses" , "tulips" , and "marigolds." Here's what the optimum addresses should look like: flowers.at57.com/roses.html, flowers.at57.com/tulips.html, and flowers.at57.com/marigolds.html. Carefully consider all your addresses before creating them, and do not abbreviate - abbreviations are meaningless to a robot.
All Copyrightable material on this site was
created by Ken J Wagner, at57.com
© 2001 All Rights Reserved.
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